Coty brand, Rimmel London, has joined forces with Red Bull to create a once-in-a-lifetime performance that takes Red Bull athlete and five-time national All-American gymnast, Lily Smith, out of the gym and up to new heights. 

Together, Rimmel London and Smith celebrate the launch of Rimmel’s new Thrill Seeker Mega Lift Mascara. 

She brings thrill-seeking energy to her performance, showcasing self-expression and breaking boundaries in pursuit of excellence and creativity in sport.

In her boldest challenge to date, Smith performed a daring 90-second balance beam routine 52 stories above street level.

Janine Fernandes, Vice President of Global Marketing for Rimmel London, said, 

“Partnering with Red Bull on this adrenaline-fueled project, 52 stories above the ground, is an incredible moment for Rimmel. Lily’s extraordinary achievement and fearless ambition, mirrors our own 190-year heritage of empowering bold self-expression. Bringing these two powerhouse brands together for the launch of our new Thrill Seeker Mega Lift mascara was a natural fit, and we’re excited to keep pushing the limits, in beauty and beyond.”

The 90-second rooftop routine developed independently by Smith featured challenging tricks and maneuvers, with her most demanding move being the impressive front-toss-pike. Adding to the thrill, the 52-story location went to a new level with the performance beam measuring an additional 9.5 feet off the rooftop—twice as high as a standard competition balance beam.

This unique partnership celebrates Rimmel London’s Thrill Seeker Mega Lift mascara, a new ultra-volumizing innovation that delivers up to six times more visible lash volume compared to bare lashes.

Powered by advanced formula technology, it provides dramatic lift from every angle, ideal for those who embrace bold challenges.

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